I was responsible for the brand development of this SAAS product. As part of the project I developed the brand marque into a modern, sleek and memorable devise. Enhanced the colour palette and created a unified look and feel for the Deskpro guidelines. Created the visual elements of office redesign and managed brand collateral libraries.

I developed the Smart Focus re-brand around the dot found in the “target” in the company logo. Creating a modern, refreshed look and feel for the brand collateral, website and the present office location.

The re-brand focused on an asymmetric circular pattern and a colour palette, which created a flexible device from which the new brand evolved.

I designed and produced a brand story devise for ACI Payment Systems brand relaunch. This involved researching and developing a cardboard engineering product influenced by the “Chinese Wallet”. The theme was to tell a story through the wallet using the core brand sentiments to engage and teach the viewer about the ACI brand values.